Campaign Strategy
Garnica - Rooted
Inspired by the concept of the Mother Tree, Rooted brought Garnica’s commitment to sustainability to life through a visual story of connection, growth and shared responsibility. The campaign concept was carried consistently across video, brandbook, one-pager, landing page, social media, eblast, email signature and website banners, creating a unified expression of Garnica’s sustainability philosophy.
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Uniboard - Moments
Moments was inspired by the idea that life is made up of experiences—big and small—that leave a lasting impression. The campaign connected these meaningful moments to Uniboard’s designs, drawing inspiration from the colours, patterns and emotions found in everyday life and translating them into laminate surfaces. The story was carried across video, trendbook, landing page, magazine advertising, eblast and packaging to create one cohesive campaign experience.
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Atrium - Match the Mo
Match the Mo was a playful contest campaign created to build awareness around men’s health during Movember, the month-long movement that encourages men to grow moustaches to spark conversations and raise awareness. The campaign invited people to participate by matching moustache styles, using a lighthearted creative approach to connect engagement with an important cause. The concept was carried across outdoor advertising, web, social media and digital advertising to create a consistent and recognizable campaign.
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